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In 2010, Heather Church and Arlene Thorn envisioned supporting families in embracing outdoor activities regardless of the weather conditions. With courage and a touch of naivety, they embarked on their journey by founding Warmth and Weather. Their aim was to sell products that facilitate healthy lifestyles. After 15 years of collaboration, Arlene has stepped back, and Heather continues to carry the mission of warmth in body, soul, and spirit in Canada.
We stand for healthy clothing.
At the heart of our company lies a commitment, not just to clothing, but to a belief. We're retailers of more than just merino wool clothing; we're stewards of health and warmth, champions of sustainability, and we love wool. From the rolling hills of Europe to the vast landscapes of Canada and beyond, our journey began with a simple desire—to bring warmth, both physical and emotional, to every home.
Nestled within the fibres of our ethically made, regeneratively farmed GOTS-certified organic merino wool products lies a story of passion, purpose, and partnership. We're not mere importers; we care about excellence, working with small, family-owned European brands whose values align with our own.
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Our roots go back to our love of the great outdoors and a deep belief in the power of warmth and family. We’ve come to understand that warmth isn’t just a matter of degrees—it’s a cornerstone of human well-being. Along the way, we discovered a misalignment between the fast-fashion industry and our own values, so we set off in search of a different path—one that led us beyond North America to Europe. Along the way, we’ve built wonderful partnerships with the brands we are proud to offer in our store today.
Many of you ask us about Canadian products, and so far, we haven’t been able to find organic base layers that are soft enough for our customers. We continue to build connections with Canadian wool producers and manufacturers, with the hope that someday we’ll be able to carry Canadian wool in our product line. In Canada, the organic wool industry is less than 1% of an already small and niche market. Merino sheep thrive in the temperate climates of the Southern Hemisphere, including Patagonia, New Zealand, and Australia. The specialized machinery required to knit their long, fine fibres and process the wool ethically is, so far, found primarily in Europe.
We are a small, local Canadian business with a very small team, and we deeply appreciate your patronage. We look forward to providing you with high-quality organic merino wool for many years to come. The wool industry in Canada is small and faces many challenges, but we see a glimmer of hope for the future. We are wool lovers and advocates for a thriving wool industry, both in Canada and abroad.
Until that day arrives, we will continue to import and sell the finest-quality organic merino wool from our Richmond Hill warehouse to you.
