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In 2010, Heather Church and Arlene Thorne envisioned supporting families in embracing outdoor activities regardless of the weather conditions. With courage and a touch of naivety, they embarked on their journey by founding Warmth and Weather. Their aim was to sell products that facilitate healthy lifestyles.
Heather Church
Jared Foulds
Courtney Audette
We stand for healthy clothing.
At the heart of our company lies a commitment, not just to clothing, but to a belief. We're retailers of more than just merino wool clothing; we're stewards of health and warmth, champions of sustainability, and we love wool. From the rolling hills of Europe to the vast landscapes of Canada and beyond, our journey began with a simple desire—to bring warmth, both physical and emotional, to every home.
Nestled within the fibers of our ethically-made, regeneratively farmed GOTS certified organic merino wool products lies a story of passion, purpose, and partnership. We're not mere importers; we care about excellence, working with small, family owned European brands whose values align with our own.
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Our roots trace back to a love for the great outdoors and a deep belief in the power of familial warmth. We've come to understand that warmth isn't just a matter of degrees—it's a cornerstone of human well-being. In our experience, we discovered a misalignment between the fast fashion industry and our own values, so we set off in search of a solution that would lead us outside of North America into Europe. Along the way, We have built great partnerships with the brands we offer to you in our store today.
In Canada, the organic wool industry is less than 1% of an already small and niche market. Merino sheep thrive in the southern hemisphere in temperate climates like the Patagonias, New Zealand and Australia. The machines required to knit their long fine hairs and process the wool ethically are mostly found in Europe.
We are a local Canadian business with a very small team. We appreciate and thank you for your patronage and look forward to providing you with high quality organic merino wool for many years to come. The wool industry in Canada is small and faces many challenges, but we see a glimmer of hope in the future. We are wool lovers and advocates for a thriving wool industry, both in Canada and abroad. Until those days arrive, we will continue to import and sell the finest quality organic merino wool from our Thunder Bay warehouse to you.
