In a world increasingly seeking sustainable and natural solutions, the fashion industry is embracing a return to natural materials. More and more, we are choosing clothing that not only wraps us in warmth and comfort but also reflects care for the planet. Organic Merino wool stands out in this movement—a fibre that embodies both luxury and sustainability. Let’s explore the remarkable story of how organic Merino wool makes its way from trusted farms to your home, through the thoughtful work of our partners: Disana, Engel, Hocosa, Hirsch Natur, Pickapooh, and Reiff.
Sourcing with Care
Our partner companies source their wool from certified organic farms in South America, where sheep graze freely on open, pesticide-free pastures. These sheep live in nature, cared for with respect and without the use of synthetic fertilizers or harmful chemicals. This natural approach results in wool that is not only soft and pure but also produced with the well-being of both the animals, the farmers and the environment in mind.
Organic certification ensures that every step of the process—from pasture to fiber—is held to the highest environmental and ethical standards. Responsible land management and gentle animal care are at the heart of these practices, ensuring that the wool is not only beautiful but also kind to the planet.
Thoughtful and Ethical Production
Once the wool is sourced, our partners transform it into soft, cozy garments using eco-friendly production methods. As much as possible energy-efficient machinery powered by renewable sources hum gently in the background, while water is carefully conserved throughout the process. Harsh chemicals are not used, preserving the natural integrity of the wool and protecting the environment.
Our partners proudly maintain production in Germany and Switzerland, where every step—from spinning to weaving to finishing—is closely monitored. This transparent approach ensures that each piece of clothing is crafted with care and integrity, giving you peace of mind that your garment is both authentic and ethically produced.
A Natural Wonder
Organic Merino wool is a gift from nature, offering a host of benefits beyond its soft touch. Naturally breathable and moisture-wicking, it helps regulate body temperature—keeping you warm in winter and cool in summer. Its hypoallergenic qualities make it gentle on sensitive skin, while its biodegradable nature ensures that it returns to the earth without harm at the end of its life.
Wearing the Story
The journey of organic Merino wool reflects a deep commitment to sustainability and thoughtful craftsmanship. Our partners—Disana, Engel, Hocosa, Hirsch Natur, Pickapooh, and Reiff—create garments that are not only functional and beautiful but also aligned with the rhythms of nature. When you wear organic Merino wool, you're not just wearing clothing—you're carrying a story of care, integrity, and harmony with the earth.
Discover Our Favourites
Explore our curated collection of organic Merino wool pieces designed to bring comfort and natural beauty to your everyday life.